Музыка из рекламы Toyota - Jessica Long's Story (2021)

Toyota выпустила сильный и эмоциональный ролик для Super Bowl

Toyota представила визуально сильную историю о спортсменке команды Toyota Джессике Лонг, сироте из Сибири, удочеренной американской парой. Пара удочерила девочку даже когда узнала, что ее ноги будут ампутированы.

«Ролик подчеркивает миссию Toyota проливать свет на таких спортсменов как Джессика, которые работают каждый день для развития своего увлечения и вдохновляют людей полностью реализовывать свой потенциал», — отметили в компании.

Ролик был создан Saatchi & Saatchi в партнерстве с Dentsu. Режиссером выступил Тарсем Сингх.

Credits:

Agencies: Saatchi & Saatchi & Dentsu
Chief Creative Officers: Jason Schragger & Keiichi Higuchi
Executive Creative Director: Fabio Costa
Group Creative Director: Marc d’Avignon
ACD Art Directors: Yusong Zhang & Alice Blastorah
ACD Copywriter: Britt Wilen
Chief Operations Officer: Lalita Koehler
Executive Producer: Rodrigo Vargas
Senior Producer: Stephanie Dziczek
Senior Music Supervisor: Kristen Hosack
Senior Project Managers: Berna Dikicioglu & Ryan Ritchie
Managing Director: Al Reid
Group Account Director: Amy Turnbull
Account Directors: Kimberly Bingham, Marco Koenig & Keitaro Nagao 
Account Supervisor: Dylan Roley
Chief Strategy Officer: Mark Turner
Group Planning Directors: Evan Ferrari & Keita Kimura
Strategic Planning Director: Hailey Marsh
Senior Strategic Planner: Amanda Ephrom
Executive Communications Director: John Lisko
Group Media Director: Amy Petersen
Media Director: Jessica Noh
Director of Public Relations: Kimberly Harms
PR Manager: Ava Bantansky
Group Director, Earned Media & Public Relations: Jana Hartline
Broadcast Traffic: Nadzyah Guillermo & Reggie Holling
Director, Business Affairs: Linda Daubson
Associate Director, Business Affairs: Maryam Ohebsion

Client: Toyota Motor Corporation
General Manager, Marketing Support Division: Noriaki Yamashita
General Manager, Project Management: Masao Takata
Group Manager, Olympics & Paralympics Group: Hiroyuki Takebuchi
Project Manager, Olympics & Paralympics Group: Misa Obata
Project Manager, Olympics & Paralympics Group: Ayuko Tadatsu

Toyota Motor North America 
Group Vice President and General Manager, Toyota Division: Jack Hollis
Group Vice President, Toyota Marketing: Ed Laukes & Lisa Materazzo
General Manager Sales & Marketing, Marketing Operations and Communications: Andre Schmidt
Group Manager, Olympic & Paralympic Marketing: Dedra DeLilli
Olympic/Paralympic Marketing Senior Manager, Global Communications: Russ Koble
Olympic/Paralympic Marketing Manager, Global Communications: Lara Marcello, Kathi Jenkins
Olympic/Paralympic Marketing: Danielle DelVecchio

Production Company: Radical Media
Executive Producer: Jim Bouvet
Line Producer: Jeremy Barrett
Director: Tarsem
DOP: Paul Meyers

Editing: Final Cut
Executive Producer: Suzy Ramirez
Producer: Ana Orrach
Editor: Joe Guest
Assistant Editor: Evan Bluestein

Colour & Grade: Company 3
Colour Artist: Jill Bogdanowicz

VFX: Framestore
Creative Director: Alex Thomas
Producer: Katharine Buckley

Music Arrangement & Composition: The Elements Music
Composer: Norman Kim
Executive Music Producer: Kristina Iwankiw

Mix & Sound Design: Lime Studios & Lime Sound Design
Mix Engineer: Matt Miller
Assistant Mix Engineer: Ian Connie
Sound Design: Michael Anastasi
Assistant Sound Designer: Kai Paquin
Executive Producer: Susie Boyajan
Senior Producer: Kayla Phungglan